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Founders of the Mobile Giving Foundation Weigh in On Fundraising in a COVID World

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July 28, 2020

Every charity in America needs to have an instant, easy way for people to make a donation — especially during the COVID crisis. Mobile is just that solution. 

In our FREE webinar from the Founding Father of mobile giving, Jim Manis, who founded the Mobile Giving Foundation twelve years ago and has been involved in every major mobile giving campaign in the United States.

This is your chance to find out how mobile giving actually works, how much it costs, and how to get started. You’ll never have another opportunity to hear from the founder on the overall conception of mobile giving down to the brass tacks. 


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Full Transcript

Dave Asheim: My name is Dave Asheim. I'm the founder of Give by Cell and I've been working with these two illustrious panelists for a long time. We are really lucky to have Jim Manis and Joe Manis on the call today. If you've ever wondered how mobile fundraising started, you are in for a treat, because this is the organization the Mobile Giving Foundation led by Jim, he was the founder of this that started this whole wave of Mobile Giving. And I don't think there are two people in the United States that know more about Mobile Giving than these two guys, Jim and Joe. You would probably shake your head that you would probably agree that you guys know more about this than any two people in the country. They're smiling, but that's the truth. So we are lucky to have them. This is your time to ask the best experts in the country every question you've ever thought of regarding Mobile Giving, because these are the guys that really founded this industry. And they have onboarded thousands of organizations and seen every single possible situation you can imagine from Shania Twain concerts to YMCA is using this service. So there's not a situation Joe and Jim have not heard of before or experienced. And if you're wondering whether your situation would work, we want to see it in the chat window. Kim and Molly are on our marketing team. They'll be feeding me questions as we go on. And if we don't answer that, these questions right off the bat, they're making notes and we'll save time at the end. Let's move to the next slide. We are recording this by the way and everybody will get a link to it tomorrow. And hopefully you can get all your questions answered today and or tomorrow. So just a little bit about us. I started this company Engage by Cell about 14 years or so ago. I remember reading about what was one of the first major ones what's at the tsunami Jim or what was it? 

Jim Manis : That's the very first, the very first usage was the Indonesian tsunami that

Dave Asheim:  tsunami.

Jim Manis: That's right, then the first big campaign, as we after we've organized the mobile gaming Foundation was the Haiti earthquake in 2010.

Dave Asheim: So that's, that's right. So 2004 I remember reading about these guys and their pioneering work, called Jim and said, Let's meet. Our business had been to serve nonprofits, mostly museums and so we were a perfect partner for these folks, and we've just loved working with them ever since. We have over 10 years of experience under our belt working with text messaging and mobile giving, and I think we, we don't know as much as these guys, but we're like, you know, one grade behind. That's what I would say.

All right, so let's go to the next one.

The climate today is obviously so crazy that you're wondering, I was speaking with a charity yesterday, and I said, what's your strategy for the fall? And she said, to be honest, you know, we're not a huge charity. We are just perplexed. We are not sure what we're going to do. Are we going to do in person events? Our volunteer outreach is really stalled. We're not sure when we're coming back to work. We need help. So I say well come to this webinar, because mobile can't solve all of your problems, but it can solve some of these issues and Jim and Joe have been feverishly working over the last three months, helping onboard nonprofits just like you folks and they have some history under their belt with activities just in this climate to let you know what kinds of things are working. So that's the point of today is to answer your questions. Okay, so I think now is the time for mobile giving. I thought it was always a time but when you can't do your big events, you will see by the end of this session, why I think if you've ever thought about using mobile, this is the time. When you folks would call me and say "What have you got in your tool chest for mobile?" First thing I would say is take out your phone and send a text message and make a donation. That's what we're going to be talking about today. We asked a poll question about two way text messaging. That is important as well. Auctions and bidding and silent auctions, those are some services that you folks have asked us about, even digital membership cards, but let's go to the next slide. The point today is to talk about mobile giving. This slide talks just a little bit about, you can ask your donors to text in and they can make a donation using a credit card or PayPal or Apple Pay, or it can be directed to a phone bill. We're not going to be talking so much about the first one there, the credit card. It's a service we offer, but the fastest most powerful service in the world is the one that Jim and Joe run at the Mobile Giving Foundation. So today's focus is on this thing called a carrier billing. If you were to donate by a credit card, this is what the form would look like. And we can do demos for you later, but let's move on, Molly, on to the next one.

I will let these guys talk in just a second, Jim and Joe.

Carrier based means that donation is charged to a person's phone bill. These are the guys that originated it. Now let's, let's hear from Jim to tee this up, Jim, back in 2007, you had a lot of experience in the telco world. You formed a partnership and a 501 (c) (3) to really do what?So let's start with that and then we'll fast forward to today.

Jim Manis: Yeah, thanks, Dave and one, I appreciate our long term partnership as well between MGF and Give by Cell. You've been a terrific leader in this space and we really value our relationship. Yea, 2007 long time ago, and prior to that, a history of establishing and leading mobile marketing, as well as aggregating wireless communities, right. The Mobile Giving Foundation itself began around that principle of how do we aggregate a community of donors and civic activists, if you will, across the mobile channel, right, so think of the mobile channel as a user base of 350 plus million users that have this unique capability in their hand in their phone of messaging combined with a transaction element, which is messaging, and embedded with a giving element, a product, a transaction processing element, all in one feature. So our goal was really to create that community of mobile givers around the values of trust, transparency, accountability. We don't take those values lightly and in fact, I've seen a number of the questions that are being asked, really go to the core of what those values are like. "gosh, I can't get seniors to use it because they may think of this as a violation of privacy or others may think of this as a violation of privacy. We've established rules that enhance trust as a sustainable feature for why this form of engagement is important. So fundamentally, Dave, it's all about creating a community. Mobile itself is the foundational element that reaches across channels, or omni channel deployment. So you'll find the mobile component or the mobile element, not just as a standalone channel but also as integrated across television, web, radio, etc. So it's, it's really ubiquitous and we think that it's still the most commonly used piece particularly around messaging services that enable you as a charity to reach directly into the hands of this community of 350 million users. So it's a pretty powerful mechanism.

Dave Asheim: Well, in what I think a lot of people are just blown away with is, when you founded this, you were able to get all of the carriers to agree (all of the major carriers to agree) to play ball under the same rule set. So that charity doesn't have to go to Sprint and then T Mobile then AT&T. With one relationship through Give by Cell or Mobile Giving, they now have access to every US phone basically in the country, where people can just simply send a text message and make a donation. That must not have been an easy thing to

Jim Manis: That's what I mean by this community. Right? Because you have to have the ability to aggregate, every user across the various wireless networks, right? So that is key. Without us this would not exist. That's not particularly a pat on our back. But structurally, from a technological standpoint, you have to have that middle layer portal available in order to make this service available. Right. So, yes, correct. So the piece here besides the technology layer is kind of the rule set in terms of how donors engage on their device, how charities engage donors on that device, and how you encourage not just a response to a call to action that ask a donor to give, but how do you maintain engagement of that donor over a longer period of time?

Dave Asheim: Before I asked Joe, this question, Jim, just tell us a little bit about the organization, 501 (c) (3). Where are you based?

Jim Manis: Good point. We are organized as a 501 (c) (3) public nonprofit. We're actually organized as a donor advised fund. So we're based in the Seattle area.  We're based in Bellevue. Because of the way in which we're organized as a public nonprofit, and our partnership with each of the wireless operators across the country, by the way across Canada too through our mobile giving, how they, Canada deployment, we have a massive reach. And we have a massive responsibility, not just to the wireless sector, but primarily to the charity sector, and most specifically to the public that uses these airwaves to engage with you, right. So we're happy to be based here in the Seattle area. We have a long history here and across the country and throughout Canada. Many of you know, donor advised funds,so just know that your engagement with us follows that path of a DAF.

Dave Asheim: Right, thanks. I haven't introduced Joe, maybe, Joe, give us a little bio on you, you're a key guy at the Mobile Giving Foundation and if anybody signs up for mobile giving, then they're going to interact with Joe and your team. So tell us about yourself, Joe.

Joe Manis: Yeah, so I'm the Director of Charity and Partner Operations here at MGF. Really, what that means is I work with the charities from end to end. You know, meaning the whole application process, provisioning process with the carriers and getting all the keywords live for the charities to go create content, you know, production, and raise funds using that keyword. So after your charity has been vetted and approved, we know we offer the $5, $10, $15, $20, $25, $30, $40 and $50 price points for text to give. And we also include the $5, $10, $25 and $50 at monthly recurring. I did see a question from somebody regarding the $500,000 annual revenue requirement. That is still in place. You know, I don't know if  Jim wants to speak to that, but there's a workaround that we have to get smaller charities on board. And really, our job is to, you know, protect the carrier's networks. So that's why some vetting is in place. The $500,000 annual revenue is to make sure that you have the resources to be successful with a text to give campaign and we have the workaround of becoming BBB accredited, because that will eliminate that threshold of 500,000. So that's one way you can get on to a text to give platform without being at that annual revenue.

Dave Asheim: Right. That's right. And that's been a big help for some smaller charities who are legitimate, they've been in business 25 years, and they just don't happen to meet a few of these criteria. So

Jim Manis: The purpose is not to be exclusionary. The purpose is to do exactly what Joe just mentioned, that is to really create a conversation to ensure that mobile giving is a functionality that's appropriate to that particular charity. So in addition to the accreditation, you know, we can have a conversation relative to how long have you been in business, what type of marketing plans you have. We just want to make sure that it's relevant to your use case.

Dave Asheim: Right. Okay, let's go right through this. So everybody, make sure you have your cell phone handy everybody, we're going to do a little demo. And you won't have to make a donation, but you can if you want to. So how this works, Joe and I are going to walk you all through this. Let's go to the next slide, Molly. You might see an ad like this. And Joe, there's going to be some language that needs to be adhered at the bottom of the page. But everybody on the call, I want you to do this. I want you to take out your phone and open up text messaging. Joe and Jim and I are going to do this as well. And so you open up texting, and you send a text to 20222. Joe explain what the SKATE is and how keywords work.

Joe Manis: In this scenario, this is for the Tony Hawk Foundation who just changed the name to the Skate Park Project, I believe. But where it says text SKATE, that's obviously the key word. And then 20222 is one of five shortcodes that we lease for our charities to pick from. So there's keyword availability for all, right. Some charities have their own dedicated shortcode, but we offer, you know, a shared shortcode, which is, you know, just part of the process and we have five of those to make sure we're, you know, we're covered. This is a one time donation keyword, which I would put on there too. So everybody knows if you're, if you're making a donation, it's a one time donation. And so yeah,

Dave Asheim: And all of you should get back a text that says something like this, and in the chat window, let us know, everybody. If you did that. A large percent of all of our phones are set up to automatically charge our phone bill. Sometimes you might have a company phone or might be something, it might be something that doesn't connect into that. Yeah. And there's a workaround, Joe, that you guys have invented. That is pretty cool. And maybe mentioned that since we're on this page.

Joe Manis: Yeah, since we, I mean, our failure rates are you know, 20% to 30%. And that's split in between failures and incompletes, right, when the donor texts the keyword but does not text "yes" back. We run on a 70% to 80% accepted rate. You know, it varies by, you know, by charity depending on how they produce and make the call to action, a bunch of different, you know, variations that go into that. And, you know, if that donor falls into that failure category, we follow up with a message, you know, just asking them to you push them to your online donation page.

Dave Asheim: Which is a great alternative. Okay, so you all got back this text. And if any of you want to be generous to the, what's the new name Joe? The skate

Joe Manis: The Skatepark Project.

Dave Asheim: By Tony Hawk, that's good. You can reply either, "yes," if it tells you to reply, yes. I'm AT&T. So it tells me to reply. Yes. I think Verizon Joe, is that right? We'll do a zip code.

Joe Manis: Yep, that's the only key word that's doing zip code is Verizon. All the other carriers are just "yes."

Dave Asheim: Yeah. So if anybody wants to do that, great you don't have to if you don't want to, but if you do, then you will have, Well then we'll just tell, Joe, what will then happen if somebody replied "yes" or entered their zip code? What's the flow of the money and the data etc?

Joe Manis: Yeah, so, you know, we operate on a 60 to 90 day turnaround for funds raised. So obviously because this goes to the carrier phone bill, all the carriers collect the funds, 100% of the funds. We have a robust you know, remittance process with them that we've had over the past 12 years. You know, fine tuned and they remit to us 100% and we remit back out all the donations of 100%. So that flow it goes, you know, from the call to action you guys are making. After confirming, it will go to the wireless carrier, and then those funds come to us at the 60 day mark, right around. And then by that time we get those funds out, we have an obligation to get those funds out within 30 days upon receiving the funds from the carriers.

Dave Asheim: Right. We get the question all the time about receipting. Universities and colleges of course love to send a receipt. Explain how the whole receipting works.

Joe Manis: Yeah, so there's some carriers that actually send you, you know, a purchase confirmation that includes a link to our website where you can get your tax receipt. But all tax receipts are found and can be obtained on our website. I could put it in the chat, but you can go there, you type in your phone number, and you will receive a pin. You have to be in possession of, of course, the phone that you made the donation with and then you enter the PIN that we get back to you enter your email address then we send you out an email.

Dave Asheim: And is that a real time thing or it happens once a day, once a week to get the receipts?

Joe Manis: Yeah, I mean, you can do real time but we do ask people to I mean, if they can just wait not not instantly go get it, but you can go get it within like, you know, 15 minutes.

Dave Asheim: Beautiful. So the organization then doesn't need to do the receipting because you're basically doing that function for them

Jim Manis: To confirm, the receipt itself is issued under MGF's EIN to the donor who made that gift to us and the specific charity, right. So the receipt itself will be under MGF's EIN and it will include the contact information for the beneficiary or charity to whom we make that grant. Right.

Dave Asheim : Yeah. Beautiful.

This add on, Joe, you and your team added fairly recently and it's just a fantastic add on that I think is it if some of you are on the call dismissed mobile giving years ago, you might have just missed it because the dollar amounts were $5 and $10. There was no way to do a recurring, and there's no way to get donor information and the Mobile Giving Foundation has solved all three of those issues. Maybe Joe, tell us about from $5 or $10, now it's more, and then talk about recurring, and then we'll talk about that. 

Joe Manis: Yeah, so there's a whole bunch of things that we did over the past year and a half that we're receiving great feedback on too, you know, make the product a better effective fundraising tool for everybody, donors, and charities, and that includes an incomplete reminder message. So all carriers are now on board with an incomplete reminder message. And what that is, is that if the donor forgets if he's at a concert or something or see something and texts the keyword to the short code, doesn't respond back, and then we'll ping them at the 30 minute mark to you know, make sure that they complete that donation. And that's proven to you know, help conversion rates by reengaging donors tracking an average of 40%. So, and we've seen it as high as 80%. So, and then back to what you were talking about, the post donation content, we have a variety of different options of depending on what the charity wants to do. If they want to build a post donation community, you know, building you know community, we can activate our standard "more" message or which after our thank you message, the donor would receive, you know, receive periodic updates from your charity, please reply with "more." And that would then give you consent to reach out to that donor via SMS. And then the other two are the custom ones, right? So you can customize both between failed and accepted. So the accepted one was designed to boost value to the charity by delivering the automatic post donation content following our standard thank you message. Accepted donors receive whatever you guys want them to see right social media links, booster followers, video links showing their donations are being used to support their mission. You can put donor data collection forms in there. Or, a simple, personalized, thank you. We've seen charities do that as well. And then like I mentioned earlier, we have a redirect message for the failures that occur where we just give them the immediate alternative to go online and donate.

Dave Asheim: I love the donor collection form. So many of the nonprofits we're talking to would love to be able to collect email and all kinds of information and this enables them to do that. Joe talk a little bit about, before we go to reporting, Molly, talk a little bit about this whole monthly recurring because that has such a great potential to keep you in front of the donor and to really boost your revenue. So talk a little bit about strategy and how that works. 

Joe Manis: So right now the recurring monthly program is completely separate from the one time program. S you would have a recurring keyword and a one time keyword.

So

That monthly recurring keyword which we, you know, Canada uses a lot, you know, sees a lot of success, although they use in a different form, but yeah, the monthly recurring option is completely separate from the one time giving keyword. However, like I said before, on the one time giving keyword, you can add a message that will ask them to go sign up for you know, it's a newsletter, or, you know, collect their donor data that way.

Dave Asheim: So if I'm a charity and I choose a price point that's a recurring $20 or something. Once a month, my phone bill will be charged $20. Will I receive a notice ahead of time? 

Joe Manis: So we send out a three day reminder message to every donor, letting them know that they're still locked into the program and giving them instructions on how to either opt out by replying "stop," or you can also just skip a month if that donor doesn't want to actually opt out, you can skip he or she can just skip a month by responding with "skip." So we have those two options for the monthly recurring program because we wanted to give the donors the ability to not just, "Hey, I can't do it this month. I don't want to opt out, but I want to give next month." So we just skip it right.

Dave Asheim: Do you have data on are people staying on for two or three months or longer? Or what's your feel for how long once somebody signs up for this they're staying on?

Jim Manis: Okay, let me if I could jump in on that, we're seeing pretty good retention. So we're, we're well over 18 months retention for, for donors and that only continues to grow. So we've been really pleased with the experiences that we've had, particularly out of Canada where we're tracking it a little more closely. But the user behavior, the donor behavior remains the same essentially across both countries. So when that monthly bill is, when we notify the donor of the monthly charge, that donor will have an option of skipping it that month, but we see virtually, you know, no action on that. We see very good retention across the board and it's really been a key to success in terms of driving that sustainable monthly charge.

Dave Asheim: I think I said this before, but I'll say it again, I think this is just a game changer for so many charities. If you can get somebody to donate $10 or $20, and that person is going to make that gift 18 months continuously with maybe a few skips, we're talking about a significant increase from the old way of mobile giving, which maybe some of you veterans have thought of, to the new way. So it's just important for you to know that a lot has evolved in the world of mobile giving thanks to work by Joe and Jim

Joe Manis: We are still working on reverting the monthly recurring donation back to our legacy approach and the approach that Canada uses where we just piggyback a one time donation with a monthly recurring ask.

Dave Asheim: Okay. Data. Give by Cell has an API into the Mobile Giving Foundation. So you can always log into our system to see a wide range of information. But, Joe, you're gonna send, once a month with the remittance data, what kind of data do they get? And how do they get their money sent to them?

Joe Manis: Yeah, so we have converted a year plus ago to an ACH deposit. At the time and in our application packet itself, there's an ACH form where you fill out your bank information. We set it up on our side, and each deposit that we make includes a detailed report that breaks down what funds you received on what carrier and from what keyword. So there's no donor data. It's just the carrier and the key word and the funds raised for that month. 

Dave Asheim: Got it. Okay, let's keep going.

I thought we would take a break from kind of the, the how, how it all works. And maybe I'll pose my first question to Jim, which is, Jim, in this world that we're in where you can't have in person meetings and the craziness may be around for six to 12 months, why is this the time to use a mobile giving option? What are the dynamic things going on right now that make this such an ideal tool to have in your tool chest?

Jim Manis: Yeah, in the world of social distancing, you need to find a way, charities have to find ways,to reach the public directly and try to aggregate that public into audiences specific to the charities' mission, right? Mobile is just the simplest and its most effective form to do that. It's also a technology that again, reaches across every platform that the charity is on. So we can look at this, and the MGF does look at it, through the eyes of the charity, because we are a charity. But we also specifically look at it through the eyes of the public, right? So if I'm somebody that's looking for a charity to support, or find somebody who is supporting a charity, and want to maintain that support, or if I'm going to sample a charity, if you will, and see if I'm going to add them to my portfolio of giving over time, mobile, one, we know that every charity that appeared that MGF support has gone through an authentication process so there's an element of trust driven through our application package that is communicated to the donor that if you're able to donate via your mobile device, you know that the beneficiary charity is going to be a charity that is highly credible. It's transparent with its funds specific to its mission. And it's accountable to its donors, in terms of how it accomplishes its mission. So that trust element is critically important, combined with the audience size, combined with the ease and some purification of usage, by your example, text message that has an embedded billing capability. And the fact that that functionality is found every place that that member of the public goes, right. So when you're, when you're looking in that COVID world, to make that simplest, most direct connection, there really is no other better way to do it, than through the use of mobile. The use of carrier billing on mobile really creates about an 18% lift for you, above those donors that would prefer to use a credit card. So you'll have that credit card option. So this isn't meant to be displacement per se, this is meant to be really a response and an acquisition tool. And through that response, and through that acquisition, we know that by giving that donor base the ability to charge that donation to their phone bill, with no extra steps involved, knowing that their information is private unless they choose to release it to you and knowing that their credit card's not going to be subjected to fraudulent charges in the future, that the donor feels good and you're going to add about 18% to your take in the marketplace, simply based on the number of individuals that don't have a credit card and don't want a credit card. I find that to be the simplest and easiest way to engage. So there's a lot of reasons that COVID-19 has really empowered the use of mobile: privacy, simplicity, kind of ease of snacking, and then long term retention. 

Dave Asheim: In terms of use cases, and maybe Joe, we'll start with you and then we'll ask Jim,the calls we get, we'll have two or three use cases. One this morning was I have a virtual event, I used to have a gala, I'm going to have a virtual event, 400 or 500 people. We always do promotions ahead of time. How would you say to me, if I'm the nonprofit, how we could incorporate a mobile giving campaign either before or during my big virtual event that's going to be in October?

Joe Manis: Yeah, I mean, I would need a little more context, from the charity of what their virtual events are like, but you know, they can easily and whoever it is whether it's you know, Give by Cell who's great at doing this and helping charities with production and getting thermometers to show the crowd, you know, the virtual crowd where the money's how many donations they're at, offering the text to give, and also online, right, it's both, you know, you want to offer that text to give, and also have the online piece to it. But the price point, the key word in this shortcode as well as, you know, the compliance that we include in there, you know, that'd be the best way to go. You know, virtually, I mean, we're all still learning. I'm learning. I talked to a lot of charities, you know. We're also learning kind of how charities are going to, you know, approach this fall. So, but you know, streaming that or getting it on your social page, you know, a lot of charities that I've recently spoke to, you know, I've looked at their pages, and I don't see any presence of text to give, even under, like, the ways to give page type of thing. So it's about the key. The key to text to give is creating inspirational content and delivering the call to action, you know, strongly and clearly communicating with the donor, why you're asking for that donation to inspire them to pick up their phone.

Dave Asheim: Yeah, that makes sense. Jim, another question. I don't have a virtual event planned. I am talking to my board. I'm a little confused. I'm not sure how I'm going to handle my fundraising. How would you suggest I market? So I'm now signed up and I have mobile giving through Give by Cell, what are the various ways that you think I should try to market this in this COVID world that we're in right now?

Jim Manis: Well, first and foremost, if your experience has been and your fundraising has been driven by events, you're going to have a pretty good list to work with. You're going to want to expand that list to include mobile numbers. And there's a variety of ways to do that by creating a message flow that seeks an opt in in order for them to communicate via text messaging. Events tend to be driven in a local market. Radio response on radio is actually terrific. So a normal response on a radio call to action generates a pretty good, pretty solid form of engagement. So you're going to start with your base, in this case, that list. You're going to expand that list and span your audience, across media, radio, TV any type of features like that, that allow you to broadcast and capture results from that broadcast.

Dave Asheim: Molly says we're, running near our end. Let's show a few more slides about how to get started, etc. Because all of you are probably thinking, okay, "what's the process?" So you all that are nonprofits would pick an application service provider. We are one that the Mobile Giving Foundation has set up. There's an application that Joe or our team can send to you and Joe, the kinds of things that you ask for are what kinds of things in that application?

Joe Manis: Oh, just contact information. You know, we asked for here you know, EIN number. There's a whole bunch of questions that we go through to protect the carrier networks.

Dave Asheim: But nothing that they have not these nonprofits have not filled out with all the grant applications a thousand times. 

Joe Manis: So the cover page of our application is, you know, straightforward, right? It's like we need these supporting materials. And it provides you, you know, how to get that to us, along with the application fee. But the questions are who are you going to select as an ASP? Who is your MPO first and foremost, you know, and then we're going to ask you for your 990 and your financials and, you know, previous audited sort of financial statements, IRS determination letter, different things like that. We have eliminated recently a piece of the application to kind of speed it up, and we got  the ACH credit form back into the donation itself. So it's not two forms, but we have, you know, an all in one form. And it's designed to, you know, understand the charity, and make sure that they are legit charity and following, you know, our, you know, our guidelines and our standards for participation, which are on our website. And that's really, you know, the majority of it. And then, of course, the final tradable programming agreement that you'll have with us. And you'll also have your selected ASP.

Dave Asheim: Yep. From time of submission through us to you guys, what's the timing these days for campaigns getting ready? 

Joe Manis: So, I want to say, you know, I can get these campaigns up,  with the way that Give by Cell delivers them to MGF, they're very organized and very, you know, straightforward so I can get through those applications you know, within 24 or 48 hours. And then from there it's just about nailing down what the charity wants as a keyword and what price point they're going to want and what short code they're going to fit on. And then you know, we go ahead and activate that which can be done within 24 to 48 hours as well. So hypothetically you know we can get a charity live in a week or so.

Dave Asheim: Right.

Joe Manis: But charities who plan out you know, that's a lot better for mobile giving. That helps me kind of you know, stay organized with the charities that want mobile services.

Dave Asheim: But there are the panic situations that you've helped us with. It's Wednesday night and Friday night is the concert, and Lady Gaga's there or Madonna. I remember that conversation with foundation. Okay, so Jim, I'll go to you on this one. Is there any reason that a charity that is out in the market trying to figure out its strategy would not employ the solution that you guys basically invented 10 to 15 years or so ago? What's the rationale that they other than an expense to get going on something like this?

Jim Manis: I don't see any obstacle, frankly. There are, from time to time, and conversations are relative to strategy that their market is extremely limited and their fundraising is restricted for one reason or another. So there, there could be extreme situations where we would simply say, you know, we, we think you may want to, you know, forego it based on a cost benefit analysis where you're adjusting mobile to their market, but beyond that, those would be very very few. And beyond that, you know, mobile should be a standard part of your implementation. It just simply should be a given that you are integrating mobile into your overall communications and fundraising strategy. If you don't have mobile, you know, you're missing a good portion of market support.

Dave Asheim: Yeah. We've got some questions here about what this costs, and I'll take that. There's a setup fee of $500 or $600 to get everything lined up between the Mobile Giving Foundation and our company. We charge between $2,000 and $3,000 a year based on the add ons that you folks might want. So somebody said here, Katie said, Is this a free service? It's not a free service because we have a whole staff that helps you with marketing and helps you with onboarding. And Joe and Jim have their team as well. The phone companies are not, they don't have their hand in this. So the fees of $2,000 to $3,000 that is divided up a little bit between our two organizations, but that pays the operating expenses. So there's a little expense here, but it's not a giant expense.

Joe Manis: And that's really for unlimited service, right Dave?

Dave Asheim: It really is. And you folks can always call Joe and Jim. Typically you would call us, but it they're an open book as well. They have unbelievable experience. So when you come up with some telethon or something that's unusual, we always get these guys involved because they've, they've dealt with it in so many cases. We can provide seven day a week phone support, email support, so we're not just turning this on and then walking away. If any of you would like to chat with Jim or Joe, they can put their email in the chat window, guys. If you want to do and your phone numbers. It is probably faster to get a response if you email me and then I'll collectively get all of your questions over to Joe and Jim, but these guys are very accessible as well. There's my cell phone number. I love getting calls from you folks and my email. Holly's got a question about an annual contract. Typically, there's a lot of work that goes into onboarding. Joe has a virtual paper. Joe, if you had real paper your desk, we wouldn't see you right now with all of the paper that comes, the digital paper that comes over, over here. It's all over right over there.

Jim Manis: It's a pandemic environment though.

Dave Asheim: That is, that's true. So we have done these contracts for a shorter period than a year. Six months is typically the shortest that we like to get involved because we will spend hours and hours and hours consulting with you to get your paperwork in line, and then consulting with you on marketing. So when you think about this, think about this as a six to 12 month investment of your time and your resources. This is not really a one trick pony, where I come in for my virtual event. Jim has always taught me this is a strategy that you want to employ throughout the course of a year in every media channel. Jim mentioned TV and radio and social media and every advertising. That's where this message should be. It should be like Joe said on your website. So there's an awful lot of onboarding and work that's involved with setting this up because we've got to go through the carriers. So it's a better service when you think about this as a six to 12 month service.

Joe Manis: Yeah, for sure. I mean, I totally agree with Dave, just in the fact that you know, those six to 12 months you'll see your program grow over the years, right? So more people in your donor base, and the more people that you acquire will become more familiar with how text to give works. And then the donation is actually on the carrier phone bill because some people don't know where it actually went. So some education with the charity booth, but charities that you know, just have one event, you know, slap something onto a banner and say, "hey, that didn't work." It's something that you need to, you know, have resources to plan for, and then grow that program, which is we've seen it done all the time from small organizations and the large organizations that are on our platform today. So

Dave Asheim: Great. Well, I think we have run out of time. I want to thank so much, Jim and Joe,  two experts in this for joining us and we had a lot of great questions. We are going to keep a copy of these questions. So we will go back to you individually and answer your questions. We'll send out the email with a link to the recorded presentation tomorrow. And if any of you want a demo, email me, dave@givebycell.com, and we'll jump on a demo. And if necessary, we'll get Joe on the phone as well. But thank you, Jim. Thank you, Joe, for providing a fabulous service and for joining us today.

Jim Manis: You're very welcome, everybody. Thank you, Dave and team.

Dave Asheim: All right, we are signing off. Thanks, everybody. Thanks for joining us. Bye

Founders of the Mobile Giving Foundation Weigh in On Fundraising in a COVID World

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