If you work for a charity or other NGO, you are rightly proud of what you do. When you have finally managed to get an appointment with an executive or corporate affairs manager of a big company, you will spend most of your allotted hour telling them how your organization is changing the world. However, your counterpart is not paid to change the world. It’s their job to further the interests of the company. Therefore, do your homework about the company, its sector and its strategy. Use your first meeting to ask further questions about the company’s strategy and needs. Then spend 10 minutes at the end telling your counterpart exactly how your organization can help achieve its objective. Then ask for another meeting soon.
Full Article: weforum.org