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Marketing (Text to Donate)

November 30, 2017

The Westport Country Playhouse worked with Give by Cell to put a unique spin on mobile giving. Taylor Ross explains how the Playhouse combined our text-to-donate tools with a traditional paddle-raise auction for a truly unique guest experience. They wanted to appeal to a younger, tech-savvy audience without alienating donors who may prefer to leave cash on the table. They used text-to-give as a call to action for their educational program, and met all their goals with Give by Cell!

Sean O'Donnell from The Steve Rummler Hope Foundation had similar success with our tools at his event. He was thrilled with the results from our text-to-donate services, and used text messaging to make his gala a major success. Half of the gala’s total gross income was raised through text-to-donate during the event!

 

Hear selected clips from our guest speakers:

Taylor Ross
(The Westport Country Playhouse)

 

Many people come to The Westport Country Playhouse galas planning on simply leaving money on the table. However, they also offer the option of donating through auctions with Give by Cell.

Although there were some initial concerns about people not knowing how to use text-to-give, they were quickly proven wrong. The money started to pour in, and Taylor’s event was a huge success!

 

Sean O'Donnell
(The Steve Rummler Hope Foundation)

 

Sean’s organization had been wanting to use a mobile platform to boost engagement for a long time, and they finally took the plunge with Give by Cell. They also use our tools to collect demographic information.

With our tools, Sean was able to engage people who couldn’t make it to the event. He sent out scheduled Facebook messages so donors could contribute from the comfort of their homes.

Sean’s organization used to send out postcards to seek donations, but the response rate was poor. He found that Give by Cell is far more effective at securing donations.


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Marketing (Text to Donate)

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