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Marketing (Text to Donate)

November 30, 2017
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Hear selected clips from our guest speakers:

Taylor Ross
(The Westport Country Playhouse)

 

At our auction gala, some people do not bid on auctions and that’s money left on the table. So a solution is to incorporate “Text-to-Give” giving them another way to give.

At first, we were afraid that we would capitalize ourselves with the option of Text-to-Give over our auctions. We worries that neither would meet our goals because people would make donations to only one or the other. But both texting and auctions met our goals and exceeded them.

 

Sean O'Donnell
(The Steve Rummler Hope Foundation)

 

I couldn’t be more thrilled with the results from Text-to-Donate. This is something we’ve been wanting to use as a platform to 1) engage donor through mobile and 2) use text messaging through our advocates and volunteers and also collect demographic information.

We have pre-scheduled a set of messages to go out so even for people who couldn’t attend the event, they would be able to view the donation thermometer going up at home and have them engaged.

We also have an online survey where people text in results. We used to have a pre-stamped postcards for the surveys but over 3 years of running the survey we’ve only received 2 postcards back. The text platform is much more engaging and easier.